Affordable Quality: Why Price Doesn't Always Mean Better Protection
In New Zealand, all sunglasses sold legally have to meet the same safety standard, AS/NZS 1067.1:2016. That standard covers UV protection, lens quality, and how sunglasses are categorised for different light conditions. A $300 pair and a $30 pair both have to meet it.
Every pair of iPOP sunglasses meets that standard and comes with UV400 protection, blocking 100% of UVA and UVB rays. Our polarised range sits at Category 3, the same rating used by premium brands for proper Kiwi sun conditions.
What you're often paying extra for with designer sunnies is branding, marketing, and the logo on the temple, not better eye protection. We focus on quality lenses, solid frames, and fair prices instead.
That's why our affordable sunglasses are a smart choice. You get proper protection that meets NZ safety standards, in styles that look the part, without the designer markup.